Wednesday, August 08, 2007

Elite Media Wins Against Unwashed, Unskilled… by 2%

According to a recent story in the Wall Street Journal, 18% of the American people express high confidence in the national news media. That's down from 37% fifteen years ago.

Fewer than one out of five, then, put stock in the combination of education, experience, observations and credibility of professionals put together by companies designed to gather and disseminate news.

In contrast, 16% voice high confidence in Internet media.

Similarly to a NFL franchise playing the neighborhood pickup team, a 2 point spread isn't much to show.

While the Wall Street Journal describes the Internet's showing as "slightly worse" than the MSM's, the Journal didn't report comparable trend numbers for the 'net.

I'll bet the trend slope is just a tad different.

How many people are going to continue to pay for a product that fewer than one-fifth believe?

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