Wednesday, April 25, 2007

CBS To Get Heavier Anchor?

Katie Couric's tour of duty as anchor at CBS Evening News has been labeled an expensive, unfixable mistake.

According to Rich Hanley, director of graduate programs at the School of Communications at Quinnipiac University,

"The broadcast is an abject failure, by any measure. They gambled that viewers wanted a softer, less-dramatic presentation of the news, and they lost."
Now that CBS has broadened the definition of "broadcast journalist" to encompass talent like Couric's, others may be considered.

Is it entirely coincidental that Rosie O'Donnell is freeing herself up at the exact moment of CBS' great need?

Stephen Spruiell at NRO's Media Blog guessed, before Rosie's announcement
"She's lined up a deal for a show where she can be more overtly political (than she is on The View)."

Where better than on CBS Evening News with Rosie O'Donnell? Talk about win/win. Rosie gets to push the case for her peculiar brand of nutroots leftism and CBS gets the ratings and the bucks.

Ed Morrow, call the office.

H/T to Sister Toldjah

1 comment:

DD2 said...

Katie and Rosie are the two most pathetic females on TV today. That is if you can call Rose a female.